“VON” SIGNIFIES THE EUROPEAN SETTLERS AND THEIR BREWING METHODS THAT BROUGHT BEER TO THIS COUNTRY.
Von means “From” in German. We use it to signify our belief in German traditional cold ageing and dedication to only the purest ingredients. We choose to adhere to the Bavarian Purity Act even in Canada to preserve the integrity in brewing established in Europe. After all, we’ve been brewing beer on this land before it was even called Canada.
THE “BUGLE” WAS USED BY SETTLERS AND SOLDIERS ALIKE TO CALL THEIR COMMUNITY TOGETHER TO CELEBRATE.
A call to come together, eat, drink, and socialize. The call of the bugle has resounded through much of Canada’s rich history and still resonates today. When European Settlers came to Canada they brought their families, their valuables, their beer and their instruments. One popular instrument being the bugle. Across this land the bugle could be heard calling the local community to come together to celebrate over a traditional lager.
Canada was born out of the unification of provinces and the need for military defense. The call of the bugle would be heard in the barracks across this land at 6pm each day to call all soldiers to receive their 3 rationed beers. At 9pm, the bugle would call again to end the day. Synonymous with the steam whistle, the bugle is part of our Canadian history in beer.